Pizza Hut's Got a New Number.

[12 Aug 2005] The advertising agency Tribu, takes its key concept from the fact that the number nine is frequently though of as a big headed little guy. Tribu starts out with its new client Pizza Hut, by making a very sticky commercial, both by using the best CGI and a very contagious pop rock melody to inform and remind audiences about it's new delivery phone number: 290-9595. Tribu worked along with Marte's designers to create some outstanding characters that would depict and relate to a well defined target audience. The characters highlight the youthful attitude of the Pizza consumer. The idea behind using 3D animation emerges from the fact that good CGI sticks in the mind of audiences and commercials featuring it are viewed with receptivity more times than other commercials, which is very useful in trying to make the number stick. Victor Miranda's jingle created in Martestudio's Primeramente studio, helps a lot with its very memorable lyrics and the voice of Azul Violeta's lead singer especially enhances it.

Three dudez are spending time together in a room, having fun today's style: surfing the web, chating over the cel phone and practicing on the electric guitar. The main dude is suddenly unable to focus on the screen due to his stomach reminding him it is dinner time... he then sees these three delivery guys with big heads making a spectacular entrance by riding their bikes along his chaotic desk, stepping down and doing a small choreography after which hey turn into three number nines that fit within the new number. The animation process focused mainly on creating very likeable characters. The shading of the skin was done carefuly to achieve a Pixar like skin. The environment required an especially large number of props that wre all modeled havng in mind that each one would have to be able to sasy somethng about the characters.

The entire piece was created in a record breaking 3 weeks (in which artsts worked 24 hours a day). However, the subtle illuminations, the abundance of props and the animation, all give an idea that this was a project with a lot more time available.